COMMUNITY JOHNNY FUGITT / APRIL 30, 2015 SERVING LOUISVILLE CHARITIES, ONE BITE AT A TIME Momma’s Mustard, Pickles & BBQ utilizes a unique giving program to help local charities

It’s notoriously difficult to keep a restaurant operating in the black. In an industry where most businesses fail, how has a little barbecue restaurant succeeded to the point where it will donate over $50,000 to charity this year? The answer involves a prize-winning racehorse, a team’s dedication to a craft and a partnership with their community.

With a unique story, name, menu and giving program, Momma’s Mustard, Pickles & BBQof Louisville, Kentucky, is a one-of-a-kind restaurant.

A few years ago, Chad Cooley owned a 3% stake in a racehorse named Mucho Macho Man. “Mucho was a once-in-a-lifetime horse, eventually winning over $5.6 million and becoming the Breeder’s Cup Champion,” said Chad. “I was able to sell my shares in Mucho for about $39,000 and that’s what we used to buy our food truck and first smoker.”

Chad and his business partner Jamie set off to Kansas City to learn from famed Pitmaster, Barbecue Competition Champion and Chef – Paul Kirk (A.K.A The Baron of BBQ). Chad and Jamie developed their spice rub and barbecue sauce with Chef Paul Kirk and returned to Louisville ready to make the best barbecue in town.


Momma’s delicious BBQ has led to rapid growth. They now have two restaurant locations in addition to the original food truck.

Mechanical issues delayed the opening of the food truck, so Chad and Jamie began selling their wares out of a friend’s bar. They also started producing specialty mustard and pickles from Chad’s mother’s old family recipes. The untraditional name, Momma’s Mustard, Pickles and BBQ, came naturally, and, even before the restaurant proved it could be profitable, Chad unveiled a unique giving program.

“I love Louisville and knew that I wanted to give something back to the community,” continued Chad. “We decided that our customers wouldn’t mind an extra 1% on their check as long as we were putting our 1% in too. We ended up with a program called 2% for Louisville.”

Many businesses give to charities, but 2% for Louisville is different. First, customers see their gift on their bill and Momma’s proudly promotes the program. The 1% added to the bill isn’t simply written into the cost of a plate of ribs, pulled pork or their incredibly tasty smoked wings. Second, customers have a say in who receives their donations. Chad selected six local charities (including Special Olympics of Kentucky, Dare to Care Food Bank, and The Healing Place) and customers vote for the charity they wish to support. The votes are totaled on Momma’s website and donations are distributed according to total votes.

The program exists to support organizations in their community, but Chad is open about the benefits the restaurant receives from the program. He shares these hoping other businesses will replicate the 2% for Louisville program as it benefits his community, the restaurant and, he believes, his customers.

“First,” said Chad, “we do get a small tax break for our portion of the charitable donation, and anyone in this business knows that we’re taxed to the hilt, so every little bit helps.”

“I love Louisville and knew that I wanted to give something back to the community”

Second, the program helps focus their giving. Restaurants are inundated with requests for donations and support. Rather than try to pick and choose which requests to grant, Momma’s has already decided which charities they support. This makes declining additional requests a little easier for everyone.

“Third,” continued Chad, “the voting process drives people to our website. Our hearts are in the right place, but it’s also good for business.”

Momma’s has experienced rapid growth from the beginning. The most difficult part of the business was keeping up with demand. Instead of using the bar space until the truck was finished, they ended up turning the bar into a restaurant, eventually opened a second location and still have the truck. They also opened an FDA approved Food Processing Center, necessary to commercially sell their mustard and pickles.

“It’s been a tremendous ride so far,” concluded Chad. “The restaurant was a risk and it asks a lot out of our whole team, but it’s a labor of love. We love bringing smiles to our customer’s faces with great food, building a successful business and partnering with our customers to support important organizations in Louisville. The next time you are in Louisville, please stop in for a meal!”

Johnny Fugitt is a contributor for Opportunity Lives. He believes barbecue to be the tastiest intersection of freedom and food, so he tweets about it at @barbecueranking.

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Bob Woodson hopes Comeback series will lead to “sea change” in looking for answers to poverty
COMMUNITY EMERGING LEADERSWinning the War on Poverty Through Community and Enterprise

Bob Woodson, founder and president of the Center for Neighborhood Enterprise (CNE), hopes the Comeback video series released by Opportunity Lives will inspire both vulnerable and powerful people alike.

Woodson, a longtime activist in impoverished urban and rural areas, was instrumental in brokering the meetings between stellar social entrepreneurs and Rep. Paul Ryan. Their stories unfold in our Comeback video series recently released online and covered in outlets ranging from Fox News to Yahoo to CBS News and New York Magazine.

“I hope that, first of all, people who are living in crime-infested, drug-infested neighborhoods will have some renewed hope that redemption and transformation is possible,” Woodson said in an interview with Opportunity Lives. “When they see people looking at these tapes they will see pictures of themselves and what they can become as opposed to what they are … that’s the role that Opportunity Lives, in partnership with the CNE, can take to them directly, to these healing agents …it’s letting people know that there are thousands of healed and redeemed individuals.”

Woodson is wary of poverty scholars from think tanks and universities that offer pessimistic surveys of the American poverty landscape and rely on second-hand data without directly interacting with those affected by poverty and those fighting on the frontlines.

“For policymakers, I hope they will look beyond the Heritages [Foundation] and the AEIs for solutions and talk about shifting funds to grassroots centers of excellence so that we can begin to generate more of these healing factories,” he continued. “Politicians, people who believe in limited government and then spend a billion dollars to run big government will shift some of that money to local, community-based efforts …. I’m hoping that these videos will provoke an entire sea change in where do we look for answers to poverty.”

Woodson’s work, which has been heralded by broadcasting powerhouse Oprah Winfrey, includes building a Center that provides training and capacity-building technical assistance to more than 2,600 leaders of community-based groups in 39 states. Woodson helped push for resident-management and ownership of public housing, and organized grassroots groups to work with Congress on historic 1996 welfare reform. He also helped create Violence-Free Zones to reduce violence in many of the nation’s most troubled schools.

“We want you to see the best approach to reducing poverty can be found among the people suffering the problem,” Woodson said in an Instagram posting about the Comeback series.

Focused on solutions rather than partisanship or ideology, Woodson is the sole recipient of high-powered awards from both liberals and conservatives – the John D. and Catherine T. MacArthur “Genius” Fellowship and the Lynde and Harry Bradley Foundation Prize. He was also awarded the Presidential Citizens Medal.

“If they were to invest money and talent to expand … I think that these islands of excellence could expand geometrically”

Woodson recalled how during the 2012 presidential campaign he was approached by Ryan, the vice presidential nominee, who asked him to assemble a group of 20 leaders assisting low-income people for a meeting held at Cleveland State University. Woodson said Ryan was moved by the experience and after the campaign asked Woodson to help create a listening tour, which entailed Ryan visiting sites across the country about once a month over a 2-year period to discuss poverty solutions. Woodson sought diversity in how he selected the site visits: variety in geography, racial composition and the various types of struggles, from drug addiction to gangs to homelessness.

“When he went on these tours, he didn’t want any press because he said he wants the focus of attention to be on the groups and not on Paul Ryan coming there,” Woodson said. “And again that spoke volumes about the kind of character Paul Ryan has. And the very fact that he came and took the time and listened and walked the streets and took his time and didn’t rush in and rush out and the interplay between these groups was one of utter respect.”

Woodson said he had known Ryan indirectly since the congressman was age 22 and working for then-Rep. Jack Kemp. Woodson’s son, roughly the same age as Ryan, worked with him on Capitol Hill. Woodson said his relationship had been indirect through Kemp, who spent his public life as a well-known poverty fighter. Woodson has been critical of current government-centered solutions for poverty, which he says too often do not require an investment from those on the receiving end.

“The foundation of any healthy relationship is reciprocity,” Woodson said in an online series by PovertyCure. “Grassroots people instinctively know that because they always help people with the expectation that people have to give for what they receive, because they know that the person’s dignity is protected. But a traditional social service program that is based upon the therapeutic model, where the person helped is defined as a ‘client,’ and the helper is the all powerful, autonomous person who is acting on that person.”

Woodson said since Comeback’s release, he has seen the series generate “a lot of excitement” and interest from a public hungry for stories and evidence that impoverished communities can improve through a focus on character development and an inside-out approach to healing and economic empowerment.

“What drives me is I know that if this society were to change and begin to aggressively invest in some of these institutions that I have been serving for years, if they were to invest money and talent to expand so that a group that is helping 500 kids could expand to help 50,000, I think that these islands of excellence could expand geometrically,” Woodson said. “That’s what keeps me going. I know that we’ve got the solution. It’s like having the platform for the iPhone without having the money to take it to market.”

Woodson helped Ryan craft his poverty plan released last summer, a series of proposals that includes shifting poverty fighting away from a federal paradigm and more toward a state-based and localized approach.

“I see Paul as our ambassador to the policy community. Paul has the ability to help policymakers understand that they have been looking into the wrong places for the solution,” he said. “The assumption is that the more we spend the more we help the poor, the less we spend the less we help the poor and everything we do challenges that simplistic paradigm. We have illustrated that it is possible to do more with less.”

Carrie Sheffield is Senior Writer at Opportunity Lives. You can follow her on Twitter @carriesheffield and on Facebook.